Writing for the internet should be as much fun to read as it was for you to create. By adding in lots of images, gifs, videos, and social media posts, you’ll satisfy the readers who just want to scan your article, and if you’ve used some eye-catching material, you can hook even the most time-poor reader.
Reading text online is a different beast than writing for any other media. The visual impact of text on the screen effects how your audience perceives your work and how long they're likely to stick around on your article. Paragraph and sentence length are big factors in this. Aim for paragraphs that are no more than 120 words long (or 4-5 sentences), and a healthy mix of short, snappy sentences and slightly longer sentences.
A great way to keep your reader interested is by breaking up your article with subheadings followed by two to three paragraphs talking about that topic. Audiences approach reading online in a completely different way than they would a magazine or book. Many readers are looking for quick answers, others will likely skim to get a sense of whether it’s worth investing time in the article. Help them out with as many clues as you can that you’ve written the most authoritative article on this subject.
Subheadings are your best friend. They work like mini headlines through your article that break up big chunks of text into bite-sized pieces and continue setting your reader’s expectations. What’s great about subheadings is that you can have a LOT of fun with the wording - try using some clever puns or making a playful comment on your content.
Image requirements live here
Likewise, image captions are an oft-missed opportunity to grab your reader with a touch of humor or some useful context. Once you start formatting your own articles, you’ll have the opportunity to have some fun with this.Fandom UK Games Editor, Samantha Loveridge includes informative and sometimes amusing captions to images in her articles. In her article Who is Cayde-6 in ‘Destiny 2’ and Why Does Everyone Love Him?, she uses a combination of humor, questions, and information that gives better context to the text.