Here are a few FANDOM-specific style guidelines.

Capital letters

FANDOM uses “Title Case” for all:

  • Headlines
  • Headings
  • Subheadings

If you’re unsure what “Title Case” means exactly, use this website (select the “Capitalize words with four or more letters (AP style)” option) to copy and paste your headline or subheading and see what capital letters you need to use.


In Headlines

Some research has shown that headlines that use numerals as opposed to the full word of the number generally perform better.

So, listicles should be:

“The 7 Best…”

“5 Reasons Why…”

"9 Must-See..."

In the Body

Within the body of an article, numbers one to nine are spelled out and numbers 10 and above are numerals.

The only exception to this is when it’s part of a title, for example: 

2 Fast 2 Furious

8 Simple Rules for Dating My Teenage Daughter

One Hundred and One Dalmatians

Ordering Content

The order that you should follow for adding images, gifs, or videos is:




Do not place images:

  • Above your opening paragraph
  • At the end of an article
  • Before a subheading

Other Style Notes


Images and image requirements