There are several ways to boost your article’s visibility on search engines. Our SEO expert has boiled it down to these key essential elements that help to give your article the best chance at a wide audience.

Choose a keyword 

A good focus keyword summarizes the main topic of the entire article in 2-5 words; it is the word or phrase that the article could reasonably be expected to rank for in search.

Take a position 

Other than just saying “this thing happened,” what do you have to say? Can you say something new? Can you say something that will get someone’s attention? Is it clear that you are an expert in this topic?

Anticipate questions 

In the first paragraph, focus on a question, concern, or problem the reader may have and use the rest of the article to respond.

Be scannable 

Many people reading content online don't read every single word unless it seems like it's worth their time. That means your article needs to be easily scannable. You can achieve this by:

  • Using short paragraphs (2-4 sentences)
  • Include headings and sub-heading
  • Ensuring your Flesch score is 60 or higher (read more about this here, use a free Flesch score calculator here)

Include links 

Include a minimum of three links, either internal or external, but use Fandom wikis as much as possible. You are free to link to other websites if the content is more relevant and/or authoritative, but do not link to disreputable sites.

Title and introduction

Unique, concise article titles should include the focus term as close to the beginning as possible. Only the first 50-71 characters are shown in search engines and on social platforms.

Bad - Sunshine, Screeners, and Sunnies: Our Guide to The Seven Essential Summer Movies of 201
Better - Sunshine, Summer Movies, and Sunnies
Best - Summer Movie Guide: Sunshine and Sunnies

In addition to a compelling title, an article needs an engaging first paragraph. Use the first paragraph to explain the article topic, state the focus keyword, and pose a reader question or concern.

Read more: 

FANDOM's guide to How to Write Great Headlines and Introductions

Write Catchy Headlines and Blog Titles Your Readers Can't Resist

9 Simple Ways to Write Stronger Introductions


Our competition in the entertainment news space is both prolific and authoritative. One way to stand out in search is to research the competition and aim to be as good or better than the best result out there. When researching your article topic, do a Google search of the competition and ask yourself a few questions about the search results:

  • Does this result provide unique or new information?
  • How detailed is this search result?
  • What is missing from this result that we can provide?